After a good cup of coffee you can forgive anybody; even your relatives.
Shot on one day in Frankfurt (+ surrounding area). We were responsible for concept development and the entire production / postproduction.
Our protagonist is a great coffee connoisseur. He leaves nothing to chance when it comes to making coffee. This already starts with the selection of the beans. The prototypical coffee machine "Laboratory" aims to design the preparation process as individually as possible in order to have the greatest possible influence on the result and to achieve a special coffee enjoyment. "Laboratory" is a concept in which the user can increase his own skills by experimenting with the variables. The machine's adjustment options allow the user to individually control the preparation and thus adjust the end product: the perfect filter coffee.