Effective natural cosmetic. Made in the Black Forest.
Shot on two days in Frankfurt. We were responsible for the entire production / postproduction.
A researcher is experimenting with unusual equipment. It is only gradually becoming clear that this is a laboratory. The researcher is never completely recognizable.
We show the manufacturing process in an abstract way and become more and more concrete in the end. We start with the active ingredients (raw materials) and end with the textures in the flacons. Some visual metaphors refer to corporate design elements (coloured bars of the series, innovative researcher, nature and research, Love your Skin, Systemhaus, Black Forest pattern).
The focus is on Annemarie Börlind as an innovative researcher. The brand film for the relaunch is intended to interpret this theme emotionally and surprise the target group.