World market leader from Obertshausen.
One shooting day. We were responsible for the conception and the entire production / postproduction.
Karl Mayer is an innovative market leader and a driving force in textile machine construction.
To mark its 80th anniversary, Karl Mayer wanted to show its customers that high-tech textile machines of the highest quality and precision are manufactured at their production and assembly facilities. In contrast to the classic industrial film, we stage the individual work steps in an atmospheric and visually exciting way in order to be able to convey the aspects of high-tech manufacturing and precision in a pointed manner. For this we left the path of realistic and descriptive illustration, because of course the workplaces are normally not that dark. Karl Mayer also continues to apply DIN EN 12464-1: Indoor workplace lighting.